Hearts & Minds

“Men are so simple of mind, and so much dominated by their immediate needs, that a deceitful man will always find plenty who are ready to be deceived.”
– Niccolo Machiavelli

Throughout human history Kings, Emperors, Prime Ministers and particularly Generals and Social Engineers have fully understood the importance of “Winning Hearts & Minds.” In essence how to entrance and manipulate consciousness on both an individual and collective level to bring about certain aims and ambitions.

under_attack_1A study of history can provide countless examples of often highly creative efforts to achieve this. Almost without exception the primary goal of this effort is to instill controlled levels of fear and anxiety to allow for control and manipulation of individuals and groups to whole populations.

With the dramatic developments in technologies designed to achieve these ends this has never been a more urgent issue.


At the Root of all this manipulation is a form of Magic, a hypnotic exchange between the would be controllers and the people they wish to control.

In the beginning there was the Word . . . .People are easily entranced and seduced by the wizardry of WORDS. Words are magical, consider . . . . you ‘spell’ a word! And then cast your spell!

Here is Philosopher, writer and commentator Stephan Molyneux from FreeDomain Radio describing the art and science of Rhetoric, Sophistry, Double Speak and Word Magic beautifully.

And here is award winning investigative journalist John Pilger graphically demonstrating how this Word Wizardry is implemented in the modern day.

In the modern era this all began in the 1920’s in the USA by a man call Ed. Click here

"It's not what you think . . . . "